At Ratio we are always working on the bleeding edge of technology, design and business for our clients. Our curiosity has led us to explore the landscape surrounding beacons and how it is emerging as an important technology for 2014 and beyond. What we found, is a somewhat fragmented and early stage ecosystem that is moving fast to realize its potential. There are early movers who will capture some glory and fast followers that will bring economies of scale and level of stability to the ecosystem. We have created a model with which to think about the ecosystem and its various components, making it easier to understand the incentives and strategies of the different players.
We present our findings in the form of a free whitepaper so you can begin to understand the space and where to invest time and resources.
To receive the whitepaper, simply sign up to the Ratio Labs email list below and we’ll send you a copy.